Gain efficiency and value from our experience.
StrategyLaunch is a unique service designed to take a step back from the software and look at the business goals that surround it.
We’ve noticed that most CRM implementations fail because the software didn’t improve overall performance, it just created more work.
How we approach CRM:
- Get the stakeholders involved early and often
- Define measurable business objectives
- Determine where software is required to meet them
- Look at how out-of-the-box CRM can be used
- Identify gaps in the tool that need to be filled with add-ons, integration, and development
- Build a project around delivering the solution
- Execute and monitor the project
- Work with management to continue to improve the CRM program
Overall, we focus on aligning our effort with your business and advising on how to get the most value from SugarCRM. We do it all day long, so we know the software, best practices for implementing it, and how many other companies have been successful in doing it. We’d love to help you.
Case Study
Business Issue:
SDN Technologies is a division of South Dakota Network (SDN) Communications, one of the largest broadband providers in the upper mid-west region. Founded over 20 years ago, SDN Communications provides telecommunications services for over 400 businesses. With a network of over 21,000 miles of fiber optics extending into eight states in the United States, SDN strives to connect people by offering a strong commitment to service.
In early 2010, SDN realized it had outgrown its existing CRM solution. The homegrown system consisted of spreadsheets and manual note-taking supported by an industry standard solution. The system’s inability to support its business led to inaccurate reporting and results; inefficient tracking and billing processes; and an overall lack of visibility into its operations.
Results:
- Eliminated Manual process and shortened billing cycles by 10 – 15 days.
- Increased billable service hours by 7.5 percent with Sugar Professional and Microsoft Outlook Integration.
- Increased billable expenses by 15 percent with improved field expense tracking using Sugar Mobile on the Blackberry
- Created custom order-ticketing module that manages an average of 500 service calls per month