SugarCRM has made a lot of in-roads in the world of customer relationship management. The product has received a lot of support because of its very customizable nature and flexibility compared to other solutions such as Salesforce.com and Microsoft Dynamics. SugarCRM is now hoping to expand that flexibility even further, this time to your BlackBerry. SugarCRM has recently received an additional $20 million in venture capital to develop this application and it’s certainly raising some eyebrows in the CRM world.
The $20 million in funding came from investors Draper Fisher Jurvetson and Walden International. SugarCRM will be using this money to fund research and development and support its expansion in the CRM market. Specifically SugarCRM is hoping to hoping to garner additional growth in both Asia and Europe. The CEO of SugarCRM, John Roberts, made the following statement at SugarCon about the funding, “the funding will allow SugarCRM to accelerate its goal of moving CRM from a proprietary lock-in model to an open, value-based model.”
For their new mobile software, SugarCRM is partnering with iEnterprises, which is a wireless CRM consulting firm, to deliver information stored inside of SugarCRM to mobile users. There’s currently a produced called Mobile Edge Express that provides some of this functionality to users by iEnterprises. It can be downloaded freely online. SugarCRM and iEnterprises hope to develop this tool even further and provide a robust means for SugarCRM users to access their CRM data from any blackberry device.